![]() In-depth market research, competitive analysis, copywriting, photography, web development, SEO, animation… all sorts of specialties might live under one roof. For branding projects that are large, complex, and require many different skill sets, consider hiring an agency. Agencies have more resources at their disposal than an independent designer does. Maybe a full-service agency is what you need. You’ll need strategic thinking if you want your project to have a real impact on your business. If questions like these are important to you (and they should be), not every freelance graphic designer is a good fit for your project. They fail to ask questions like “What are your goals? How is your company positioned among others in the marketplace? Who are your ideal customers? What appeals to those people? Why are you doing this business anyway, and how is that connected to your brand’s design? What about the other parts of your branding?” But sometimes designers get caught up in executing a design and can’t see the forest for the trees. Many freelance designers (and companies offering cheap logo designs) are happy to take direction from you and create options. How should you decide who to hire? One approach is to decide what kind of thinking your project requires: big picture or simple execution. I do find that it is something that I love most preparing any project to print with graphic design projects for posters to packaging.Īs I write, this has changed from print to social media network platforms, designs in adverts and promotions of services and products with mobile-sized adverts more prevalent as nearly 50% of internet users are on mobile devices.There are thousands of independent graphic designers out there. My graphics became more artistic as I learned more technics. I started with print work and Desktop publishing, but at an era when it was disappearing with all the new digital world coming in. The portfolio gives you an idea of the range of styles I have experienced with start-ups and personal branding, which is up in the 21st century. Unlike brand identity, the research and development are extensive and not as elaborate as brand identity. It has been a growing trend for me to create logos before I had done other design work. With the increasing number of internet users and platforms such as Twitter, Facebook, and YouTube, Instagram motion graphics and videos become the next new thing in many ways one need to keep up with trends. The internet can deliver today’s graphics in several ways, through websites, social media, and online adverts similar to print and newspaper. The same rules apply to then and now for communicating as a result of storytelling a message to convey to the viewer with more provisions mentioned above colour and size/weight of an image. Print projects continue but at a much lower rate than before, with new and more advanced applications Catering to the need of the day technologies. Our formats have changed colour pallets and have restrictions to websafe colour for screen views to screen sizes for ever-changing, not to mention the problematic mobile devices and the screen sizes. ![]() We travelled through the growth of the world wide web with websites. ![]() We have moved on from print projects as our standard means of communication. The world today is ever-changing with new digital advances. It seems that there is always something to learn or teach. I still study with skillshare, PSDBOX, and many others for inspiration and newfound skills. I have always continued my studies, not in the most traditional ways.īut by online courses, was the best place to do classes, with Adobe dominating all areas after Adobe took over Macromedia. I kept expanding my skills in graphic design and the basics of visual communication. I moved on to HTML and CSS and built static sites. While studying desktop publishing and image correction in 2000+, but by that time, the internet was growing, and most people wanted websites. I started with photoshop as a photographer with time to move further into digital while learning new skills. Background Historyĭesigning Logos and branding has become a passion for some time. Here you can see a range of projects from start-ups to established businesses. Graphic design is the centre with a specialization in logo design, brand identity. This vibrant portfolio project contains works as part of my graphic design collection covering print, logo, brand identity, and graphic design. Logo Design and Vibrant Brand Design Portfolio
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